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Work Ironwork & Steel
Sector

Websites for ironwork and structural steel contractors

Nobody buys a railing from a description. They buy it after seeing a staircase that looks like the one they want, in a house that looks like theirs. An ironwork site that hides the work behind stock photography and a contact form loses to the competitor whose gallery loads first.

01

What this kind of site has to do

  • A gallery that behaves like a catalogue: gates, railings, staircases, fences, mezzanines and structural steel separated, not a single pile of photos
  • Photography of finished installations, shot on real jobs — the visitor is judging weld quality and finish from a phone screen
  • A quote path that survives a dirty pair of hands: tap to call, tap to WhatsApp, short form
  • Answers to the two questions every buyer asks — do you fabricate and install, and do you serve my town
  • Structural steel and residential ornamental work presented separately: they are different buyers with different budgets
02

The structure we build

  • Home with the strongest installation above the fold
  • One page per discipline (gates · railings · staircases · fences · structural steel)
  • Project gallery organised by type of work
  • Service-area page plus one page per town actually served
  • About, with the years in the trade and the licence/insurance status
  • Contact with direct call, WhatsApp and a short quote form
How it gets found

Ironwork is bought locally and searched locally: “iron railing near me”, “welder in [town]”, “custom gate [town]”. That is why these builds get a page per town served, LocalBusiness structured data with the real address and phone, and a Google Business Profile pointed at the matching page — not at the home.

Sectors we build for

Sectors we build for

Four verticals where HBBZ has projects online right now. Each page explains what that kind of business needs from a website — and links to the live builds.

Contact

Your competitor's site is one tab away.

So is ours. Tell us about the business and we'll tell you exactly what it needs — no obligation, no template pitch.

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